If it sounds like it’s been written, then rewrite it. Weird statement, huh? It rings true. Have you ever been to a speech, a presentation, or a lecture that’s as dull as a dishwasher? Then, have you ever attended a similar scene with a gifted speaker, in which 30 minutes have gone by and you are so swept up in the story that you forget you’re meant to be learning something? Or a different example, you’re at a house party and get introduced to a dentist who is so passionate ab

This year, we ran a campaign for International Women’s Day that focused on self-reflection. We stuck a shiny badass mirror to the outside of our design studio and enticed our community to write on it with bright red lipstick. We asked one simple question: What is the one thing you are good at? Here are some of the empowering and honest answers we received: I am great at communicating. I’m great at science and football. Doing what is right, not what is easy. I am great with nu

In 2024, we created a powerful campaign for Women’s Refuge Taranaki. The campaign was titled “Write Your Narrative,” shedding light on how words, whether from others or the ones we tell ourselves, can trap us in a negative spiral. But stories aren’t set in stone. Women’s Refuge stands beside you, ready to help rewrite the next chapter. We designed two unique shirts, each carrying a hidden message on the sleeve—subtle reminders like “I am worthy” for moments when you need th