International Women’s Day Mirror Campaign

This year, we ran a campaign for International Women’s Day that focused on self-reflection. We stuck a shiny badass mirror to the outside of our design studio and enticed our community to write on it with bright red lipstick. We asked one simple question:

What is the one thing you are good at?

Here are some of the empowering and honest answers we received:

• I am great at communicating.

• I’m great at science and football.

• Doing what is right, not what is easy.

• I am great with numbers, with listening.

• I am only nine years old but I am good at standing up for the girls at school.

• I am a great mom, teacher, sister, friend.

The vast majority of us struggle to name even one, and that’s why we decided on this installation. As women, we are often far too humble about what we are great at, which really is ridiculous. We need to speak up and have the confidence to talk about what makes us brilliant. It was such a privilege to sneakily watch people wander past the mirror, stop in contemplation, and then write their truth. It was especially cool to see children and teenagers embracing this idea.